Advertising is unpopular with those concerned for our welfare. They see it as a kind of coercion, making us “want things we do not really need” and, sometimes, things that are positively bad for us. Ban the ad, they demand.
Modern regulators are happy to oblige them. On Sunday, two moves to tighten up on advertising junk food to children come into force. Ofcom, the media regulator, introduces new content rules (including banning the use of celebrities), prior to banning advertising of foods high in fat, sugar or salt during television programmes popular with under-16-year-olds next January. The Committee of Advertising Practice, an industry group, is bringing in similar content rules for press, posters and paid-for internet space.
These prohibitions are unlikely to achieve their goal of reducing demand for junk food. For advertising is not the only way to promote a product. The money that manufacturers are forced to save on advertising may, for example, be diverted into research and development: ad-banners might inadvertently be helping to create even more irresistible junk food. Or the unspent advertising budget may simply be used to cut prices - and cheaper, unadvertised junk food may sell in greater volume.
(Madiha Mohsin)
Modern regulators are happy to oblige them. On Sunday, two moves to tighten up on advertising junk food to children come into force. Ofcom, the media regulator, introduces new content rules (including banning the use of celebrities), prior to banning advertising of foods high in fat, sugar or salt during television programmes popular with under-16-year-olds next January. The Committee of Advertising Practice, an industry group, is bringing in similar content rules for press, posters and paid-for internet space.
These prohibitions are unlikely to achieve their goal of reducing demand for junk food. For advertising is not the only way to promote a product. The money that manufacturers are forced to save on advertising may, for example, be diverted into research and development: ad-banners might inadvertently be helping to create even more irresistible junk food. Or the unspent advertising budget may simply be used to cut prices - and cheaper, unadvertised junk food may sell in greater volume.
(Madiha Mohsin)
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2 comments:
We see advertising everywhere, created with professionalism, flair and class.One purpose in advertising is to inform or remind customers and prospects of the benefits your business has to offer them. Promoting your business to customers and others will slowly build your sales.
Your ad can attract new customers, new prospects and leads, and encourage existing customers to spend more on your product or service. It can build credibility, establish and maintain your "brand" or unique business identity, and enhance your reputation.
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