Advertising is a massive, multi-million dollar project that's having an enormous impact on child development. The sheer volume of advertising is growing rapidly and invading new areas of childhood, like schools. The result is not only an epidemic of materialistic values among children, but also children have become convinced that they're inferior if they don't have an endless array of new products. In the past the most effective way to sell children's products was through mom and dad. Now the opposite is true, children are the focal point for intense advertising pressure seeking to influence billions of dollars of family spending. Advertisers are aware that children influence the purchase of not just kid's products anymore, but everything in the household from cars to toothpaste. Today's marketers target children too much in advertising. Is it ethical??
(Hafsa Amir)
(Hafsa Amir)
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2 comments:
What we see today is that advertising targetting children has increased by a great proportion. All type of ways are incorporated to attract children eg cartoon and toy characters are used on all kinds of products, seeking to catch the children's eyes, there is an increased budget for advertisements on television which directly aim at children. As a matter of fact children hv started recognizing brands and making their own purchasing decisions. This is affecting their mental development.
well...
with regards to whether something of this sort is ethical or not, one should consider in which aspect is the advertising mechanism being analyzed.
if we come across the world today, where value, growth, profits, money mean everything...
then companies will do anything and everything to make money.
in business terms, it is definately ethical. with regards to moral values and etiquettes it isn't.
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